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reboot the Alley

This the first posting of the rebooted version of SiliconAlley.com.

SiliconAlley.com is now a blog and will expand to offer more.

When I started SiliconAlley.com in 1998, it seems so long ago, the

purpose of the site was to help those having responsibility or desires

to accomplish goals in the digital technology world.

In 1998  SiliconAlley.com’s mission:

SiliconAlley.com is dedicated to the growth and evolution of the new media industry. It is both a community and a resource. A center of excellence where industry best practices can be explored and where vision and innovation are shared to build new media businesses. It is a common ground for both people providing services and those in need of them.

Its still our mission except I will replace new media with digital.

Here is a link to the SiliconAlley.com of 1999 http://bit.ly/A6aXkw

It was find a problem, find a solution.  Unlike other technology which

was incubated by the military and/or universities the Internet grew up

without standardized education, best practices or structured support.

You had a tremendous freedom to make a mistake and to fail. That is

one of the best things about American is that you can fail and then

come back.

So in that spirit SiliconAlley.com is rebooted. We strive to become an online community and trusted resource.

I live my life episodically. I find those who do the same thing year

in year out are processes of the machine. I like the randomness, the

excitement, and the challenge of creating and recreating myself and my

work product. If I wake up I have the responsibility of making the

best of the day and, mostly, I do.

For now I will be blogging, Whats is on my mind. What is in the news.

Shortly, SiliconAlley will expand.

Thank you Sander.

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Youtube sold too cheap

Youtube.com  sold too cheap. The numbers work better for Google then anyone else. Google just did a $900MM deal for MySpace. Besides what are all these companies going to do with all that excess cash keep buying T bills with their 5% yield?

Direct is it. Content owners will partner with Youtube.com or they will go the way of other media which forgets to understand what’s their business. Their business is content, ad supported or otherwise, and you go to where the eyeballs are. If they cant do it themselves, I know there are a lot of those in control who cant wait to retire and let someone else make those hard decision, they partner.

Youtube is future of tv in direct advt model. Google has the platform to do it. I think.

Google has a lot of leverage here. So what happens if 100,000 people see a film on youtube.com and then it gets removed. If its any good it will generate demand from others who missed it.  I think youtube.com can be the new TV. TV when you want it, where you want it. And think, with google ads, textural or otherwise, its the big advertising killer. What a great testing medium for television programming. Something has to be done to allow programs to find their audience. Why not put the pilot up on youtube.com for free, forever without commercials with a little link or tag telling user program day and time on conventional broadcast tv.
Advertising has gotten too expensive not to know who your audience is. And I don’t mean surveys, I mean email addresses, names, etc.

You number crunchers do the numbers, its cheap anyway you slice it.

Why not sell those content providers their own youtube channels and then the copyright problems go away.

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